Melinda French Gates: What nonprofits can learn from Coca-Cola

Melinda French Gates: What nonprofits can learn from Coca-Cola


One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty, and it’s quite jarring, both in the scale and the scope of it. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola. Coke is everywhere. In fact, when I travel to the developing world, Coke feels ubiquitous. And so when I come back from these trips, and I’m thinking about development, and I’m flying home and I’m thinking, “We’re trying to deliver condoms to people or vaccinations,” you know, Coke’s success kind of stops and makes you wonder: how is it that they can get Coke to these far-flung places? If they can do that, why can’t governments and NGOs do the same thing? And I’m not the first person to ask this question. But I think, as a community, we still have a lot to learn. It’s staggering, if you think about Coca-Cola. They sell 1.5 billion servings every single day. That’s like every man, woman and child on the planet having a serving of Coke every week. So why does this matter? Well, if we’re going to speed up the progress and go even faster on the set of Millennium Development Goals that we’re set as a world, we need to learn from the innovators, and those innovators come from every single sector. I feel that, if we can understand what makes something like Coca-Cola ubiquitous, we can apply those lessons then for the public good. Coke’s success is relevant, because if we can analyze it, learn from it, then we can save lives. So that’s why I took a bit of time to study Coke. And I think there are really three things we can take away from Coca-Cola. They take real-time data and immediately feed it back into the product. They tap into local entrepreneurial talent, and they do incredible marketing. So let’s start with the data. Now Coke has a very clear bottom line — they report to a set of shareholders, they have to turn a profit. So they take the data, and they use it to measure progress. They have this very continuous feedback loop. They learn something, they put it back into the product, they put it back into the market. They have a whole team called “Knowledge and Insight.” It’s a lot like other consumer companies. So if you’re running Namibia for Coca-Cola, and you have a 107 constituencies, you know where every can versus bottle of Sprite, Fanta or Coke was sold, whether it was a corner store, a supermarket or a pushcart. So if sales start to drop, then the person can identify the problem and address the issue. Let’s contrast that for a minute to development. In development, the evaluation comes at the very end of the project. I’ve sat in a lot of those meetings, and by then, it is way too late to use the data. I had somebody from an NGO once describe it to me as bowling in the dark. They said, “You roll the ball, you hear some pins go down. It’s dark, you can’t see which one goes down until the lights come on, and then you an see your impact.” Real-time data turns on the lights. So what’s the second thing that Coke’s good at? They’re good at tapping into that local entrepreneurial talent. Coke’s been in Africa since 1928, but most of the time they couldn’t reach the distant markets, because they had a system that was a lot like in the developed world, which was a large truck rolling down the street. And in Africa, the remote places, it’s hard to find a good road. But Coke noticed something — they noticed that local people were taking the product, buying it in bulk and then reselling it in these hard-to-reach places. And so they took a bit of time to learn about that. And they decided in 1990 that they wanted to start training the local entrepreneurs, giving them small loans. They set them up as what they called micro-distribution centers, and those local entrepreneurs then hire sales people, who go out with bicycles and pushcarts and wheelbarrows to sell the product. There are now some 3,000 of these centers employing about 15,000 people in Africa. In Tanzania and Uganda, they represent 90 percent of Coke’s sales. Let’s look at the development side. What is it that governments and NGOs can learn from Coke? Governments and NGOs need to tap into that local entrepreneurial talent as well, because the locals know how to reach the very hard-to-serve places, their neighbors, and they know what motivates them to make change. I think a great example of this is Ethiopia’s new health extension program. The government noticed in Ethiopia that many of the people were so far away from a health clinic, they were over a day’s travel away from a health clinic. So if you’re in an emergency situation — or if you’re a mom about to deliver a baby — forget it, to get to the health care center. They decided that wasn’t good enough, so they went to India and studied the Indian state of Kerala that also had a system like this, and they adapted it for Ethiopia. And in 2003, the government of Ethiopia started this new system in their own country. They trained 35,000 health extension workers to deliver care directly to the people. In just five years, their ratio went from one worker for every 30,000 people to one worker for every 2,500 people. Now, think about how this can change people’s lives. Health extension workers can help with so many things, whether it’s family planning, prenatal care, immunizations for the children, or advising the woman to get to the facility on time for an on-time delivery. That is having real impact in a country like Ethiopia, and it’s why you see their child mortality numbers coming down 25 percent from 2000 to 2008. In Ethiopia, there are hundreds of thousands of children living because of this health extension worker program. So what’s the next step for Ethiopia? Well, they’re already starting talk about this. They’re starting to talk about, “How do you have the health community workers generate their own ideas? How do you incent them based on the impact that they’re getting out in those remote villages?” That’s how you tap into local entrepreneurial talent and you unlock people’s potential. The third component of Coke’s success is marketing. Ultimately, Coke’s success depends on one crucial fact and that is that people want a Coca-Cola. Now the reason these micro-entrepreneurs can sell or make a profit is they have to sell every single bottle in their pushcart or their wheelbarrow. So, they rely on Coca-Cola in terms of its marketing, and what’s the secret to their marketing? Well, it’s aspirational. It is associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is “Open Happiness.” But they localize it. And they don’t just guess what makes people happy; they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with seriti or community respect. Now, that played itself out in the World Cup campaign. Let’s listen to this song that Coke created for it, “Wavin’ Flag” by a Somali hip hop artist. (Video) K’Naan: ♫ Oh oh oh oh oh o-oh ♫ ♫ Oh oh oh oh oh oh oh oh oh oh ♫ ♫ Oh oh oh oh oh o-oh ♫ ♫ Oh oh oh oh oh oh oh oh o-oh ♫ ♫Give you freedom, give you fire♫ ♫ Give you reason, take you higher ♫ ♫ See the champions take the field now ♫ ♫ You define us, make us feel proud ♫ ♫ In the streets our heads are lifted ♫ ♫ As we lose our inhibition ♫ ♫ Celebration, it’s around us ♫ ♫ Every nation, all around us ♫ Melinda French Gates: It feels pretty good, right? Well, they didn’t stop there — they localized it into 18 different languages. And it went number one on the pop chart in 17 countries. It reminds me of a song that I remember from my childhood, “I’d Like to Teach the World to Sing,” that also went number one on the pop charts. Both songs have something in common: that same appeal of celebration and unity. So how does health and development market? Well, it’s based on avoidance, not aspirations. I’m sure you’ve heard some of these messages. “Use a condom, don’t get AIDS.” “Wash you hands, you might not get diarrhea.” It doesn’t sound anything like “Wavin’ Flag” to me. And I think we make a fundamental mistake — we make an assumption, that we think that, if people need something, we don’t have to make them want that. And I think that’s a mistake. And there’s some indications around the world that this is starting to change. One example is sanitation. We know that a million and a half children die a year from diarrhea and a lot of it is because of open defecation. But there’s a solution: you build a toilet. But what we’re finding around the world, over and over again, is, if you build a toilet and you leave it there, it doesn’t get used. People reuse it for a slab for their home. They sometimes store grain in it. I’ve even seen it used for a chicken coop. (Laughter) But what does marketing really entail that would make a sanitation solution get a result in diarrhea? Well, you work with the community. You start to talk to them about why open defecation is something that shouldn’t be done in the village, and they agree to that. But then you take the toilet and you position it as a modern, trendy convenience. One state in Northern India has gone so far as to link toilets to courtship. And it works — look at these headlines. (Laughter) I’m not kidding. Women are refusing to marry men without toilets. No loo, no “I do.” (Laughter) Now, it’s not just a funny headline — it’s innovative. It’s an innovative marketing campaign. But more importantly, it saves lives. Take a look at this — this is a room full of young men and my husband, Bill. And can you guess what the young men are waiting for? They’re waiting to be circumcised. Can you you believe that? We know that circumcision reduces HIV infection by 60 percent in men. And when we first heard this result inside the Foundation, I have to admit, Bill and I were scratching our heads a little bit and we were saying, “But who’s going to volunteer for this procedure?” But it turns out the men do, because they’re hearing from their girlfriends that they prefer it, and the men also believe it improves their sex life. So if we can start to understand what people really want in health and development, we can change communities and we can change whole nations. Well, why is all of this so important? So let’s talk about what happens when this all comes together, when you tie the three things together. And polio, I think, is one of the most powerful examples. We’ve seen a 99 percent reduction in polio in 20 years. So if you look back to 1988, there are about 350,000 cases of polio on the planet that year. In 2009, we’re down to 1,600 cases. Well how did that happen? Let’s look at a country like India. They have over a billion people in this country, but they have 35,000 local doctors who report paralysis, and clinicians, a huge reporting system in chemists. They have two and a half million vaccinators. But let me make the story a little bit more concrete for you. Let me tell you the story of Shriram, an 18 month boy in Bihar, a northern state in India. This year on August 8th, he felt paralysis and on the 13th, his parents took him to the doctor. On August 14th and 15th, they took a stool sample, and by the 25th of August, it was confirmed he had Type 1 polio. By August 30th, a genetic test was done, and we knew what strain of polio Shriram had. Now it could have come from one of two places. It could have come from Nepal, just to the north, across the border, or from Jharkhand, a state just to the south. Luckily, the genetic testing proved that, in fact, this strand came north, because, had it come from the south, it would have had a much wider impact in terms of transmission. So many more people would have been affected. So what’s the endgame? Well on September 4th, there was a huge mop-up campaign, which is what you do in polio. They went out and where Shriram lives, they vaccinated two million people. So in less than a month, we went from one case of paralysis to a targeted vaccination program. And I’m happy to say only one other person in that area got polio. That’s how you keep a huge outbreak from spreading, and it shows what can happen when local people have the data in their hands; they can save lives. Now one of the challenges in polio, still, is marketing, but it might not be what you think. It’s not the marketing on the ground. It’s not telling the parents, “If you see paralysis, take your child to the doctor or get your child vaccinated.” We have a problem with marketing in the donor community. The G8 nations have been incredibly generous on polio over the last 20 years, but we’re starting to have something called polio fatigue and that is that the donor nations aren’t willing to fund polio any longer. So by next summer, we’re sighted to run out of money on polio. So we are 99 percent of the way there on this goal and we’re about to run short of money. And I think that if the marketing were more aspirational, if we could focus as a community on how far we’ve come and how amazing it would be to eradicate this disease, we could put polio fatigue and polio behind us. And if we could do that, we could stop vaccinating everybody, worldwide, in all of our countries for polio. And it would only be the second disease ever wiped off the face of the planet. And we are so close. And this victory is so possible. So if Coke’s marketers came to me and asked me to define happiness, I’d say my vision of happiness is a mother holding healthy baby in her arms. To me, that is deep happiness. And so if we can learn lessons from the innovators in every sector, then in the future we make together, that happiness can be just as ubiquitous as Coca-Cola. Thank you. (Applause)

100 Comments

  • MrForfudgesake says:

    I dont get what your point is I read the article but it doesn't take a stance on circumcision.

  • Horst Graben says:

    What are your sources to support your position?

  • Richard Rawlings says:

    You miss the point. Here is a successful business model, with lessons for the interested. How would you like to distribute vaccines with every six pack? The really big deal is application of ideas that work. Immediately. Nobody else is doing that. The people, the underserved poor, have the ability to make their own way. They're not stupid. They're folks just like you and me. And using local systems to bring health services to far places. It is working.

  • First Last says:

    "successful" – does that mean working for a foundation that promotes artificial contraception which is in direct opposition to the Catholic faith you practice? what does it profit…

  • hopeful123 says:

    if we have those choices in the US, why cant the women in third world country.. isn't social justice more important than giving people burdens they cant bear? isn't that what faith is all about?.. love mercy and grace.. Jesus said, I desire mercy not sacrifice.. I mean we weren't meant to kill people or to sleep with every good looking person we see.. then we would be worse than animals.. but we do make mistakes here and there, if we were to pay every mistake back what would the cross serve as

  • hopeful123 says:

    I think we are all to blame honestly.. if we put half the energy into what we put into for ourselves to the people who actually need it, we wouldn't have the poor around with all these resources we have lol.

  • MarcSylex says:

    Coke: Pushing poison through remote regions of the world for profit. How inspiring! *sarc

  • Bill Xia says:

    cant look at everything so pessimistically. the most humanly thing to do is to learn. we learn from everyone, even those enemies and poeple that we don't like, such as coke. everyone should learn from each others successes

  • Bill Xia says:

    im against abortion too, it should only be used as a very last resort. i have seen her other tadtalks speech. its very true what she said. the idea of family planning is more about having better lives than to kill kids or reduce ethnic population. poor families will have more kids because theyre poor. they continue to be poor because of too many kids. the kids have no education and stay poor. kids have kids because of being poor. the vicious trend just contiues.

  • Bill Xia says:

    its not right that china only allow one child per family, its against fundamental human rights. but the up side is the single-child generation is one of the most educated in the world, at 99.2% literacy rate and percentage of high school graduate probably surpass many developed nation. thats clearly because of more family resources devoted to less children. these kids will have better education and better lives than their parents and grandparents, thats the most important part.

  • Eric Brown says:

    A great TED talk on the work the Gates Foundation is doing youtube.com/watch?v=VMlMgF-c8Qc

  • kpcixqnx says:

    All is good except the circumcision part…

  • steven plyler says:

    Her eyebrows give me a headache.

  • Here Comes Sessions says:

    15:49 Shes a great liar.

  • Joshua Smith says:

    I'm guessing you're not circumcised…

  • robbo 4 JESUS CHRIST says:

    you are a luciferian promter we are not stuoid

  • robbo 4 JESUS CHRIST says:

    fuck coke

  • warriorprince101010 says:

    Finland was poorer than Kenya and Cuba in 1955.

    Good democracy solves poverty, bad government creates poverty.

  • EwanTBC says:

    Please… take your rant elsewhere. She used Coca Cola as an example because of how ubiquitous they are. No other brand has done what Coke has done as far as promotion goes.

  • EwanTBC says:

    Why the heck would anyone circumcise himself, it's completely illogical. No benefits at all, many negatives.

  • The Daves I Know says:

    so in effect, she is suggesting that a condom / tablet pack should go with every Coca Cola carton into Africa

  • The Daves I Know says:

    She's been doing a lot of dirty work that filthy rich people dont ever dream of doing. I'd say Bill Gates chose a really really good bride back then.

  • huong do says:

    good person!

  • misha blu talavera says:

    quote: "Male circumcision is associated with a significantly reduced risk of HIV infection among men in sub-Saharan Africa, particularly those at high risk of HIV." – Weiss, HA; Quigley MA, Hayes RJ. (Oct 20 2000)
    logic: when the penis is circumcised, the mucousy glans hardens, making it harder for the HIV virus to reach the bloodstream (just like you don't get AIDS by using your finger).

  • TheFortunbas says:

    hmm I don't know about that. I think Bill has more money than some African states. I can think of plenty ways to solve hunger problems here.

  • TheFortunbas says:

    Agreed although I think that its quite a different story to go for this any time after 6 months from birth! Totally agree that female circumcision is an abomination though and has no merit in this cause.

  • TheFortunbas says:

    Well its called self actualization see
    dub dub dub slash slash en wikipedia org/wiki/Maslow's_hierarchy_of_needs

    Bill is there now and I think its largely because Melinda finally got through to him – took long enough!

  • Ilikemeows says:

    Considering how without GM research most of the world would have suffered starvation a long time ago, i think it's safe to say there's nothing wrong with it (Monsanto might have questionable ethics but when you're a corporation that large, money starts to plague the mind).

  • Ilikemeows says:

    Idk, my search proves otherwise to your statement (Can you link me to a site/journal that claims those studies were fudged cause it seems that Mrs.gates was right in this video about circumcision?)

  • Ilikemeows says:

    Not good democracy, good government. Most of the issues in the under-developed world is from corruption and wars (most of the wars stemming from ethnic and political conflicts).

  • warriorprince101010 says:

    All of the wars spreading from poor government or directly from government.

  • MosherMike says:

    Not that anyone can physically stop them but people in poverty should not have children. Anyone encouraging them to do so are irresponsible and enemies of humanity.

  • Morning Saint says:

    So our nonprofits should strong-arm governments and steal local resources from oppressed communities?

  • Cracken says:

    She is disconnected, like her husband…

  • ChimaE says:

    Somali hip-hop artist is Canadian!! That is where he lives, that is where he pushed hi demo, that is where he works, his family and all.

  • Carlos Mejia says:

    So…… Coca Cola is good for us ?

  • Thomas Levi says:

    Why can Coke get soda into every nook and cranny of the planet and no one can get condoms where they are most needed?  Because there are no churches banning Coke, there is no religious ban on Coke, because no one think Coke is in defiance of god.  That's why.
    Why is Coke so ubiquitous?  Because you can't link it to any religious or political view, because no one is against Coke.  Sure you can learn a lot by how Coke does things but far more can be done by showing how helping those that are at the bottom of humanity will in fact help everyone.  By bringing education in addition to health to those that have very little, the burden is lifted off everyone, not just the people being helped.

    Unfortunately there are too many people addicted to power and the feeling of being powerful, and they are stupid enough to believe that you can not be powerful unless someone is powerless.

    Johnny Carson would have given a GREAT Ted Talk because he knew that to get the best out of people was to let them be better than you.

    The only path to true happiness is one where everyone has a chance to be happy.  The only way to stop fear is to ensure everyone has what they need.

    But… we all have to be on the same page, we all have to know this in order to implement it because it is hard to be motivated to make people happy and to give them what they need when you know there is someone else working even harder to oppress them, diminish them and to take everything away from them.

    it seems that for the poorest of the poor, the world punishes those who help themselves.  Just look at the United States, our system gives people the choice of getting some help and allowing them to take care of their family OR to work and try to get ahead and taking them away from their family and taking away what little help they were getting.  Given the choice of just barely getting by on welfare and being there for your family or  working hard, barely getting by and not being there for your family and knowing that any little hiccup be it illness or accident can take away the work… Which would you choose.

    OK, I'll step off the soap box now.

  • Ray G. Penner says:

    My hat's off to those commentators with the intellectual capacity to understand this is not about Coke, or how Melinda Gates looks.

  • Sixgorillionshekelbergswindler Shlomo says:

    These decades of overpopulation is vile. Earth's overpopulation lowers life-quality, and ironically it's the Africans that have the highest birthrates.

  • Joel Kaplan says:

    inspirational and touching and heart felt and a real wonderful, compelling set of ideas and thoughts.

  • Rafa says:

    Real impressed by the presentation. I think that current sanitation marketing strategies are adopting lessons learned on commercial marketing with promising outcomes. 

  • Mary Sherman says:

    You and your foundation confuse me. You donate so much time and money but Coke with all the sugar and chemicals are causing so many deaths. Obesity is #1 and the addictiveness it causes to keep eating sugar. You are so intelligent how do you justify your thoughts?

  • Tom Palmer says:

    One of the most profoundly beneficial things wealthy philanthropists could do for humanity would be to create a billion dollar prize for anyone who can find a cost effective way to desalinate sea water. (By "cost effective" I mean competitive with the watershed in temperate climates. Also, disposal of waste brine would have to be figured in.) Look at how much marginal land would become productive if we had this. They say that water will be more precious than oil in the next century.

  • PavlovsBitch says:

    Look closely at this freak. This freak determines how many black children will be disabled and killed for her personal profit. Do you see anything 'superior' about it or is it someting that should have been squirted into a condom and flushed down the loo? Guess what I think …

  • Kelsey A says:

    I've watched many children in small villages in Ethiopia walk in to a local shop, and, for the cost of 5 birr (25 cents USD), purchase a bottle of coca-cola. These children would not even consider buying a bottle of clean water at 8 birr (40 cents USD), when they had unclean water to drink for free. But my question then was, why purchase coca cola at all if they had something to drink at no cost? The answer I got over and over and over again: "because it fills me up." When experiencing a great amount of hunger and often starvation, sugar can definitely create a satisfied feeling. Coca Cola has not reached all of these places by simply using real time data, tapping in to local talent, and producing great marketing. Coca Cola has reached so many places because the product itself is addictive by nature and a cheaper, faster alternative to clean water and hunger.

  • Cherrie Williams says:

    WOW! Sock It To Me! chuckle, chuckle…

  • Lee Rodgers says:

    Yeh but. Sucrose. Coca. Cola. Somehow the mission to ameliorate suffering needs some sweetener.

    But it's poor long-term policy to wholly privatize the common weal, as eventually it'll fall under the wheel of privateers. Society inculcates values beyond entrepreneurship for a reason.

    Adam Smith was for publicly-funded roads, health care, education & so on, in response to  the inevitable accrual of economic power via mercantilism. Throughout the world we see this type of societal skew going seriously awry, contributing to conflict.

  • Steven Parkinson says:

    Excellent presentation, in the non profit sector we need to take good ideas and approaches from wherever we find them

  • Vlad Dracul says:

    Millennium goals that we set? Who is we? You mean You and Bill right? She uses arguably the most harmful product in the world , linked to diabetes, dental decay, heart trouble and of course the number one problem in America obesity as her role model for business? Try helping America first, if you are successful there then maybe you will be qualified in changing cultures where you don't even speak the language.

  • John Kavamba says:

    Yes she said Namibia ,#salute

  • HM N says:

    Melinda Gates may find poverty in what she terms "developing" nations to be jarring.  I find her wealth jarring and disturbing.

  • RosyOutlook2 says:

    Despicable human some of us can see right through you!

  • Tigerex966 says:

    SHe want abortion killing babies and sterilization of those less fortunate.
    Like Bill Gates parents who ran planned no babyhood she is about population decrease at all cost for those not in the elite class using sterilization drugs in vaccines, abortion baby killing before and after birth, gender selection etc.
    Their is a reason behind her madness and poverty and helping the poor is not one of them.

  • MetaSimian says:

    Why is Coca-Cola successful while aid agencies are not? Profit motive. Aid agencies are money pits, they don't make their own money, they aren't self funding. If we can create a market for Durex to sell condoms to Africans then we will see condoms in Africa.

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  • emmanuel umesiobi says:

    Good for humanity

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  • Charity Fashion Shows says:

    Although this content belongs now in the "Way Back Machine" there were some interesting facts and cool footage here.

  • Cleopatra Philopater says:

    COKE SHOULD NEVER HAVE BEEN MADE COZ IT MAKES PEOPLE OBESE LIKE THE AMERICANS!!!I WOULD NEVER MELD ON INDIA.PAKISTAN.THE PHILIPPINES AND AFRICA IF I WERE YOU!!!YOU SHOULD MIND YOUR OWN BUSINESS IN AMERICA ALOVE…WHERE YOUR POPULATION IS OBESE AND YOUR LIVES DEPEND ON DRUGS AND LOW QUALITY FOOD!!!KEEP OUT OF THESE THIRD WORLD COUNTRIES WILL YOU???MIND YOUR OWN BUSINESS!!!

  • Cleopatra Philopater says:

    americans bombarded the whole world because they are jealous that third world countries lay down under the tree where fruits just drop next to them;;;THE WEATHER IS SOOO GOOD AND SO PERFECT…THERE IS ABUNDANCE OF FOOD FOR EVERYONE!!!THEY ARE JEALOUS BECAUSE THEIR FOOD HAS TO COME OUT OF A MACHINE AND NOT TREES…THATS WHY THIS MELINDA WOMAN IS GONNA INJECT POISON ON BLACK WOMEN…THAT IS HER AGENDA!!!!

  • A Socratic Man says:

    She lost me with the circumcision propaganda bullshit.

  • William Shaw says:

    I think it is a hypocrisy that this woman uses the company that invented santa claus to push an addictive consumable product (caffeine and sugar) as a model for marketing in impoverish 3rd third world countries. A substantial part of her wealth came form her husband's products being sold for christmas presents.

  • goodolarchie says:

    Coke succeeds because, yes it has a good marketing team and distribution strategy, but more importantly because:
    * Religion doesn't ban coke (well, Mormons ban caffeine, but that's a minor point)
    * There isn't a rising tide of pseudo-science against Coke. It's well understood to cause health issues, people understand the proven risks.

    Now if you're trying to rid diseases from the world, you have to fight religion, politics, and pseudo science… on top of having an "aspirational" campaign.

  • Meekseek says:

    Yes if they can why can't you there is no end to the greed.

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  • MG W says:

    So she wants to do what COKE does….yeh manipulate these poor people with their New World Order and Arrogance . "PUBLIC GOOD = COMMUNISM NWO! BEWARE! She thinks she is doing good, but pride is a blindfold.

  • Gao Yifei says:

    The book that written by William Easterly in 2006 has already provide answer for Melinda Gates's question.

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  • booger king says:

    I know why people can't stop drinking Cocaine Cola

  • Voices Of Variety says:

    🙂

  • M K Morris says:

    coke is selling sugar which is a drug…….. so why can they sell it anywhere because it is an additive drug…

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  • Tony D says:

    The solution to health care in every country is self-diagnosis, self-administered medicine and vaccination. People want to so badly already. Herbal remedies are the fantasy that fulfills the want. Also, Marketing that enables people to want to treat themselves and how-to.

    If coca-cola put some protein, fat and vitamins into their African drinks wouldn't that end world hunger or at lease starvation death and deficient diseases?

  • Ad Lockhorst says:

    Fun fact; Coca Cola has rules regarding its suppliers. They in effect insist on having at least two suppliers for everything, not just because that creates competition but also because it ensures that any issues at or with a supplier does not endanger their operation.

    That too is something others can learn from.

  • Debbie Crouse says:

    Coke has tons and tons of money to invest in data, data analysis and marketing. What are your suggestions for how non-profits can match that?

  • Ankit Kumar says:

    Nimupani is far better than coca cola

  • Daniel Magaia says:

    Now you can find the story of this project in free languages (English, Italian and Portuguese) in the following link and please donate us at least 1 euro to support our project. For those who do no succeed to donate in euro just contact us we can make our best in order to help you helping us. Thanks
    https://gogetfunding.com/education-in-a-safe-environment-mozambique/

  • Ymous Anon says:

    they learned their lesson well already . most charities and nonprofits today exploit the needy for those who run charities and so called nonprofits and its just tinkel down to those in need . if you give to salvation army only about 30% or lower of your donation goes directly to those homeless and hungry people

  • Simon Hilgevoord says:

    Screw all ya doublespeaking luciferians!

  • Liz Gichora says:

    Excellent!…Thank you.

  • Fawn Woods says:

    The only way Coke-or any other company that distributes its product in plastic bottles- has to earn my respect is to allow for deposit and return of its plastic bottles, so thy don't end up on shores, or in oceans.

  • Pranav R P says:

    www.facebook.com/tedx

  • Sim Salabim says:

    hAHAHAHAH
    circumcision doesn't prevent HIV, IT"S A GODDAMN MYTH

  • Gina Tobar says:

    I take issue with the example of circumcision. It's not something you should do because of aesthetics. It's like pulling a tooth before it's diseased. Ms. Gates doesn't know anything about it. Very inappropriate to push it. My first thought was she must be Jewish if she thinks this is so important. And a quick search revealed she is in fact Jewish. So, of course she thinks it's the right thing to do. A majority of the world is uncircumcised without problems. Not being circumcised is not the problem. The spread of sexual disease is not tied to circumcision. It's tied to the choices men make.

  • Mel Gates says:

    Brilliant Melinda look at you and your most brilliant husband trying to solve billions problem. You making a difference for billions while most people couldn't solve their own problem but you guys solve billions of people problems… what a difference…. I just love love love…love and adore adore…adore you extremely extremely extremely…. extremely so so so…so and very very very…very much.

  • Blah Bleh says:

    female genital mutilation bad, male genital mutilation good! ok…

  • Naomi Abbay says:

    You. Are One of the richest people in the world, pls shut your mouth about coke and do your job with out poisoning people through vaccinations and promote abortion campaign, so do the good job, Godly job with out killing people

  • Naomi Abbay says:

    Why don’t you promote more school than vaccination, educate people, information is power

  • Mel Gates says:

    Melinda Gates I slept in peace because of you many days. You are one of the most savior person. Thank a million God because you are born. I love you to death. You are my sweet.

  • Mel Gates says:

    My sweet Melinda Gates I love you to death. I love love love….love and adore adore adore…adore you extremely extremely…extremely so so so…so and very very very…..very much.I could be wounded I could be cut I could die for you.

  • Ayse Yıldız says:

    Afrikada ,Hindistanda adamların elektriği suyu yok diyor ,çözüm olarak prezervatif götürüyor oralara gerçekten de bu hoşgörü ve yardımseverlik harika ?

  • Nick Michaluk says:

    I love how circumcision is only looked as a health benefit and not an enforced religious decree; there's a reason why you see CocaCola in settlements trying to get clean water; because Coke owns the right to their resources

  • Snack3rS7 says:

    I don't buy it. One create the biological weapon, other healing from viruses?

  • Glenn Stockley says:

    her area of expertise is hooking a billionaire….

  • Mary Jones says:

    Am sorry but I got to say this she is so sexy

  • King TravisSearles says:

    Buy #CocaCola stock! #JohnElway #JoeMontana #MichaelJordan #MrOctober #GeorgeSteinbrenner

  • mtaehwang says:

    Amazing work and progress on these problems.

  • sprd2thin says:

    The Gates are for the Georgia Guide Stones especially the first guide line.

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